The reach on Facebook simply means a brand’s ability to connect with its audience. The more people see a Facebook post; the more will be its reach. Facebook reach can be classified into two types: Organic reach and sponsored reach. The reach is termed organic reach when a post naturally appears on the news feed, whereas sponsored reach is paid for where you buy social traffic, and it appears in the form of ads.
New brands are often tight on a budget and cannot afford to spend on your social media marketing. Our advice is to learn some ways to incorporate in your social media marketing strategies in such cases. In this way, you can maximize your organic reach and make your content available to a broader audience.
Here are some networking techniques that can be helpful to turn your business around!
Ask Lots Of Questions
Asking questions is perhaps one of the best ways to interact with your audience. When you ask questions, people respond to the post. The engagement increases, thereby boosting the reach. Propose a topic that will give your followers something to think about and urge them to respond. In this way, you also get closer to your audience, discover new interaction means, and expand your organic reach.
Visuals are a fantastic way to enhance your brand’s aesthetic and reinforce its identity. Pictures, videos, or GIFs help tremendously to build a relationship with your followers. An attractive image is bound to get Facebook likes and comments, which will expand your organic reach.
You would be surprised to know that 92% of the most engaging content contains visuals. Photo inclusive posts have 54% more likes and 102% more comments!
If you feel that your page is not getting as much interaction or engagement as you’d like, try incorporating visuals, and you’ll notice considerable changes.
Try posting different types of images, and compare the engagement on all the posts. The results will tell you what kind of content your audience prefers, and you can stick with that format of the content in the future.
Frequency Of Posts
The frequency of posts depends on the ongoing campaigns. Sometimes the requirement could go up to three posts per day. However, one post in a day is enough to keep your audience engaged.
Posting once or twice can guarantee up to 40% more engagement than posting more than five times.
So, keep in mind that less is more. The quality of your content matters a lot more than the quantity. You should also remember to be consistent in the number of posts.
If you publish one post daily, try maintaining that. If there is no new content, you can explore the world of your market niche.
Make Use Of Videos
Videos have proved to generate much more engagement and reach as compared to your text-only posts. You don’t have to produce large-scale videos. Basic video recordings, small clips, and creative content are essential for a greater reach.
Here is some interesting data about Facebook videos:
- The first few seconds can make or break your entire video. There is so much content for people to explore that they are likely to scroll down if the initial seconds do not catch their attention. Moreover, Facebook will not count a view if it is played for less than three seconds.
Hence, it is quintessential that the first seconds include impactful content.
- Short videos for branding are much more impressive than minute-long videos. Work under 20 seconds and focus on catching the viewer’s attention in those 20 seconds with catchy content. Videos less than 21 seconds tend to have more views than those that exceed 20 seconds.
Make Your Presence Count
One of the most significant factors that contribute to reach and engagement is interaction. For broader reach and engagement, you must be interactive with your audience and show that you are there. If their questions go unanswered, it leaves a negative impact, which can create an adverse image of your brand.
Therefore, you must be active and respond to the queries of your followers.
You might not have the answers right away at times, so let them know you will respond to them as soon as possible. Always be proactive and interact. This shows that you care about the people who interact with your brand. Good customer service goes a long way!
Follow these amazing tips from sociotraffic.com, and you will surely enhance your brand’s online presence.