Everyone and their dog (literally) is on a social media platform. The term “everyone” includes people, pets, and of course, businesses. After Facebook, Instagram is the most used and accessed social media platform in the world. This is due to the fact that firstly, Facebook now owns Instagram. Secondly, Instagram has over a billion monthly users and sees approximately 500 million daily Instagram stories.
A study recently conducted suggests that approximately 71% of American businesses use Instagram as a means to enhance customer reach. Be that as it may, you are probably wondering that is it worth the time of the businesses to be on this social media platform? The answer is yes. Keep reading to know the reasons behind this answer.
Why Should You Use Instagram?
Almost half of the US population is on Instagram which says a lot in terms of increasing the customer base. Moreover, approximately 41% of Instagram users in the world are the most active, meaning they are between the ages of 18 and 44.
Therefore, it is perfectly clear that Instagram is not just used for personal use anymore. Thousands of businesses are now taking advantage of its humongous user base.
With that being said, let us talk about why you should expand your market to Instagram?
Why You Should Market Your Products Or Services On Instagram?
Instagram’s visual nature is what tips the table to its side and makes it better than other social media platforms in terms of marketing. So, if your business’s main selling point is the design of your product, or that your services have a prominent end result, then undoubtedly you should expand your market to Instagram.
Be that as it may, let us get things straight and talk about what you should do once you have set up your Instagram account.
Make A List Of The Things You Want To Achieve.
Before you post your first picture or story on Instagram, you should ask yourself or consult with your team that why are you an Instagram user? Regardless of how popular this platform is, you should make sure that your answer is not, “because everyone else is an Instagram user.” This answer may be acceptable for teenagers but as a business owner, you need to set your goals to be successful. You must have viable purposes to be on Instagram so if need be, you will be able to justify all the time and effort you have put into expanding your market. And here is an unpopular opinion, there is no right answer to this question.
Analyze Your Target Audience.
Analyze the audience you want to reach before marketing your products or services online. If you have come up with any marketing strategy you wish to employ, draw from it to keep your efforts genuine and consistent. Moreover, never forget to consider several factors like age, gender, location, interests, income, pain points, and motivation.
You should start by keeping an eye on popular interest hashtags and events related to your business. So, If you are upset over not gaining more followers then it is completely fine as there is probably a dog page that significantly outnumbers your followers.
Conduct An Authentic Competition Analysis.
Once you are aware of your target audience on Instagram, analyze the strategies and trends your competitors are employing and following. Furthermore, if you already know who your top competitors are and what they do, stalk their profiles to get a better grasp of their strategies.
Start an audit of the accounts similar to yours and observe which posts are getting the most response. This includes all the hashtags they are using, their captions, and how frequently they post new stuff.
If you want to learn more, there is a lot more from where these tips came from. Feel free to reach out to us as we are the masters when it comes to social media. You can also buy Instagram followers in the USA and you can even buy Instagram live views. So, if you require any further information, feel free to reach out to us. Our credentials are available on our website.