Instagram is undoubtedly one of the largest social media platforms in the world. The latest updated reports of 2021 suggest that Instagram has over a billion users active monthly. This number means that 1 in 7 people around the world are Instagram users. It is used on smartphones, which increases its ease of access.
The milestones that Instagram has achieved in a short span is a remarkable accomplishment that genuinely deserves a lot of applause.
What Makes Instagram A Go-To Platform
Instagram is also used by all the giant companies of the world, such as Apple, Tesla, Nike, Adidas, Warner Bros, Marvel, etc., which plays a massive role in its increasing popularity. In short, from your roadside cafe to international brands, musicians, politicians, journalists, authors, entertainers, and literally everyone else is an Instagram user.
All the public figures have an Instagram presence to share snippets of their personal lives and connect with their audience.
This unique platform can be used for marketing businesses and turn a massive crowd in your favor. For this purpose, you can also buy Instagram likes to boost your sales.
Today we will shed light on how you can accentuate your Instagram presence by following these tips.
Create A Business Profile
Creating a business profile on Instagram comes with a lot of benefits. You get the option to add contact and address details to your account.
A business profile can also get you a blue tick to your username that increases your authenticity and displays that you are a real person or organization that can be relied upon.
We recommend that all business accounts apply for a blue tick to improve their social media presence.
Your username is the first thing people see on your Instagram profile, which can make or break your impression. Hence, the first step towards making a catchy Instagram strategy is to select a unique username.
It is advised that you go with a catchy username that complements your other social media accounts to reflect your brand.
For instance, an ideal username should include your brand’s name along with special characters. Catchy usernames for a footwear brand can be something like casual_footwear or casual.footwear.
However, casualfootwearxx or footwearcasual2021 will fail to sound professional. Avoid using excessive numbers and special characters, and only use them if your desired name is already taken.
Engaging & High-Quality Photos
Instagram is a visual application. It’s all about photographs, and you can only engage with users through visual content. Everyone who visits your profile is interested in quality content. Posting top-notch and high-quality images with catchy captions will attract lots of new followers.
High-quality content promotes your products and attracts a lot of attention. Engaging content will increase engagement on your posts. It will help you appear higher on the discover page and reach new people.
As a result, you will make your way to new audiences who will eventually become your customers.
Cross-Posting On Instagram & Facebook Accounts
A fantastic feature has intertwined Facebook and Instagram that allows you to cross-post between the two apps. You can unite both your social media pages and benefit a lot more by connecting both the apps.
More than 90% of Instagram users also use Facebook. Therefore, you should add an Instagram button to your Facebook page.
In this way, everyone who visits your Facebook page will be directed towards Instagram, increasing your reach. Connecting both apps is a practical and efficient way to target a larger audience.
Not just that, it also saves you time by enabling you to share the content and products on different channels at the same time.
Develop A Smart Content Strategy
You might have come across some business accounts on Instagram that share random content unrelated to their product. This practice can make them look redundant and unprofessional. It indicates that they do not have a well-structured content strategy.
This type of Instagram feed doesn’t look appealing and won’t get you any new customers. Remember that you’re running a business, and your aim is to attract customers.
This requires unique and developed content with stylish and visual appeal. When you keep these things in mind, you will be able to create engaging and interactive content to connect with your target audience.
Know Your Competitors
Knowing your competition puts you one step ahead of the game. You should analyze the pages of your competitors and examine their success.
Learn from their strategies and compare what you are doing wrong. Identifying the competitor companies and observing their interaction skills will be highly beneficial for your business.
Following these tips for your Instagram business account will surely enhance your presence and attract many potential customers. You can also seek marketing services from a well-reputed company to boost your sales.
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