While every industry is effectively marketing with Facebook ads, running ads for restaurants on Facebook can be comparatively a little trickier. It is the nature of how restaurants operate and how they acquire revenue that makes challenging to come up with a marketing strategy. Nonetheless, here are some tips to help you create ads on Facebook to promote your restaurant.
Create Brand Awareness
When it comes to marketing your restaurant on social media, the first step is to create brand awareness. Whether you own a fast food place, a drive-thru ice-cream shop or a fine dining restaurant, you can’t grow your brand if nobody knows you exist. Among the various ad objectives on Facebook, the engagement campaigns are specifically set up to acquire to promote your presence on the network and help you acquire more likes and follows on the page. Also, you can Buy Facebook Page Likes to quickly increase followership. The campaign introduces you to the target audience, inviting them to like your page. Once the users like the page, they’ll be able to see your content on their feeds. This will help nearby users know about your restaurant, as well as garner trust for new people down the road.
Invest in Good Quality Images
With paid ads, you can gain more likes and follows for your page, but do you have good content on the page to show the followers? High-quality content is the key to effective marketing. Facebook allows various types of content to be shared, including text posts, images, videos, links, polls etc. However, as a restaurant your primary focus should be on sharing images and videos. Don’t underestimate the power of good photography in increasing appetite! Consider this: your restaurant has all the bells and whistles with live music, special deals and prime location, but the food in the picture looks gross; how many people would come to your restaurant? On the other hand, good quality images can even make a difference on your sales as you make people hungry with the image alone, For instance, capture a photo from your iPhone, invest some time to properly edit it and upload it. You’ll notice more people visiting your restaurant and recommending it to others, increasing your sales over time.
Also Read: 6 Ways to Create Compelling Content on Facebook
Target the Right Audience
Now that we know the significance of using the right type of content, the next thing is to learn who should see your posts, that is your target audience. Targeting the right audience is a crucial factor that affects the success of the ad. When choosing a target audience, make sure to target users living within reasonable mile radius for your location. There is obviously no point in targeting users in Florida, when your restaurant is only located in California. In fact, it’s just a waste of money. Similarly, if your ad copy or image mentions or includes an alcoholic beverage, make sure you target users who are aged above 21. In addition to this, also consider targeting specific behaviors and habits that your target audience is likely to have. For instance, if you own a coffee shop, you can choose individuals who drink coffee on regular basis. Secondly, you can create custom list of the audience by uploading the details of your existing customers. Next comes the lookalike audience, which involves targeting users who display habits and behaviors to your existing customers. Also, you can retarget users who are familiar with your restaurant but did not place the order. The retargeting audience can include website visitors, people who engaged with your post or people who messaged you on Facebook.