Being the world’s largest social media networking platform, Facebook is constantly working improving its ad platform, by regularly new ad formats and new features in the existing formats. You can use Facebook ads to build brand recognition and reputation, get your message across a broader audience and grow your business network. In case you are looking for a cheaper and quicker option to grow your following, you can Buy Facebook Page Likes. Nonetheless, here are some relatively new ad formats on Facebook that can significantly improve business growth.
The trends have changed, and people are no longer interested in static ads. This is why we see brands, especially that have ecommerce websites, using carousel ads. With this ad format, you can expect to pay less and get a higher conversion rate and better click-through rate. Carousel ads are interactive and user-friendly. Here are some ways to use the format on Facebook:
- Display up to five different products or different variations of the same product that your prospects that viewers can click to buy or learn more about
- Show how your main product can be used in different ways
- Display logos of five different clients or customers using your products or services
- Upload photographs of your main product taken from different angles
- Visually narrate a story about your product, service, company or customers
With a bit of creativity, you can achieve some really good results through carousel ads.
Also Read: Advertising a Collection of your Products on Facebook
No doubt, the video content is on the rise and so is video marketing. This is why you see a lot more videos on Facebook now. Users tend to spend more time watching the video content rather than reading the plain text. In fact, Facebook users are not only inclined towards watching more videos, but also, sharing it. Research shows that video content gets shared way more than textual content. Hence, video ads present a wonderful opportunity for businesses to promote their brands. It is an excellent way to convey your message in a more elaborate manner and receive much better returns. While previously only large companies created and ran their commercials on media, with Facebook ads, even the small-scale ventures can run their own commercials. By targeting the right audience, you van create an emotional connection using the video ad and convince the viewers to take an action. The best part is that they do not have to leave the Facebook app to view the video, which means it will be a lot easier to get conversions.
Lead Generation Ads
When Facebook advertising was a new thing, the only way to generate leads was creating your own landing page and sending traffic to it. However, now it is possible to run lead generation ads where you collect lead information directly through the app, without the user leaving Facebook. One of the advantages of using lead ads is the they let you funnel in leads without creating a dedicated landing page. Since the user experience is not disrupted, there are better chances of conversions. You will still need to give users a reason to become leads, which means providing them with an enticing offer that they find valuable enough to share their information. For instance, you can have users sign up for your monthly newsletter, give in details to participate in a webinar, or have them download an E-book. You can come up with more ideas depending on the type of business you run and the marketing goals you aim to achieve. Regardless of what services you offer or products you sell, it is essential for every business to build a valid list of qualified leads. Facebook lead generation ads are a highly effective tools that you use to amplify your content marketing and provide valuable content in exchange for contact information.