Did you know that the updates Facebook algorithm gives more importance to community and conversion-building as compared to passive consumption? This explains why the content from pages is shown less often, which has made it quite difficult for pages owners to reach potential customers organically. A good way to increase reach instantly is to Buy Facebook Page Likes. Nonetheless, many marketers have turned to Facebook Groups, that enable fans to talk about the topics that are dear to their hearts and connect with the like-minded people. Since groups are a source of conversion-building, content from groups appears more frequently in the newsfeeds. However, if you are a marketer who wants to create a group, here are some tips to follow.
Choose an Objective
Before you begin creating a group, it is essential to identify the objective behind it. What results do you expect to see by maintaining a Facebook group? For this, you can refer to the funnel concept, which includes the following three stages:
- Brand awareness: reaching out to people who are not aware of your brands, products or services
- Consideration: strengthening the connection with the users who are aware of your brand and products but have not converted
- Advocacy: encouraging the existing customers to interact more with your brand and recommend your brand to their friends.
When you are deciding upon the goal, don’t forget to keep the SMART framework in mind. The SMART framework makes sure that your goal is:
- Timely or Time-bound
Also Read: Using Facebook Groups for Business
Provide Valuable Content
How do you plan to benefit the members of the group? Why should they join the group in the first place? In order to make users join the group, you need to provide real and ongoing value to the members. Here are some examples of how you can offer valuable content through your group:
- Offer your support on a specific topic
- Appreciate members who offer support
- Announce exclusive deals or promotional offers
- Start healthy discussions
- Ask questions and reply to other questions
- Share exclusive video content
While it is easy to get people to become members, the real challenge is to make them stay members. Initially, you may notice a lot of people joining the group, but you are likely to lose them if you do not provide them valuable content through your group. Make sure you do not spam the members with self-serving branded content.
Avoid Being Over Salesy
There is a huge difference between Facebook pages and Facebook Groups. While pages are primarily used to promote and sell products or services, the latter ones are not to be used as a sales forum. As soon as you start being over salesy on a group, you will start losing members. A group is a place where members can connect, interact and communicate with each other and with your brand. This does not mean you cannot ever promote your products and services on the group; after all, you created the group to benefit your brand. However, you need to ensure that you promote yourself in a certain way:
- Be conversational and not over-promotional
- Casually mention the benefits of your products
- Explain how your product or service can alleviate a pain point or address a need
- Don’t be too persuasive
Although it is good to participate in discussions, you do not need to get involved in every conversation that takes place on the group. At times, let the members talk about the topic they are passionate about. Stand back and observe how you can make people interested in your products and services.
Pin Important Post
A pinned post remains at the top of the groups. Admins should pin a post on their group that includes the guidelines and important links. This way the existing members as well as the new ones will stay updated. Ideally, a pinned post should be able to do the following things:
- Welcome members to the group
- Tells members what to expect
- Outlines the rules, mentioning what will be tolerated and what will not be tolerated
- Provides links to external resources
- Introduces the admins
- Thanks the members for their participation