Are you worried about not getting enough likes on your Facebook page and posts? Do you feel like the audience do not engage with the posts you share? While you can Buy Facebook Page Likes, as far as post likes are concerned, you need to share good quality content to get them. Whatever you share on your page should be compelling, helpful and entertaining, highlighting your brand values and making an impact on the audience. Here are some ideas for the type of content you can share on Facebook.
This is the simplest form of communication on Facebook that can be quite powerful if used effectively. While previously, the statuses were just plain text, the new features on the platform allow entering larger text for shorter messages. In addition to this, you can also coloured and patterned backgrounds, to make your message appear more vibrant and eye-catching. Insights, facts, updates, quotes and interesting thoughts are examples of content that can be shared using statuses on Facebook. The combination of valuable high-quality text and interactive backgrounds and fonts is an excellent way to deliver the message as well as receive engagement.
Humans are visual creatures that grasp images and their meanings very quickly. Did you know that posts with images can drive up to 2.3 times more engagement? Our brains are programmed to process images faster than plain text. This explains why marketers emphasize on including visuals. Whenever you see a good opportunity, do not shy away from using visuals. Especially, if your product is considered “boring” or “dull”, you can use beautiful high-quality images to highlight your brand’s creative side. Create a series of images to tell stories. Use photographs or illustrations along with Facebook’s virtual reality features and 360-degree content.
Videos were the hottest content trend in 2017 and are still in high demand. In fact, about 43% of users say that would like to see more video content from brands. One possible reason for this could be that there is so much room for creativity and so many ways to use videos to promote your business; you simply have to integrate video into your feed. However, did you know that only 15% of the Facebook videos are watched with sound? This means that the videos you create should be accessible, easy to digest and always have captions. Share content that can catch a user’s attention instantly and provide something of value. You can come up with videos that are educational or entertaining, so that the audience have something valuable to watch. Spark some conversation by showing your fans something they have not seen before. Provide them the opportunity to walk away having learned something. Whatever the content of the video, make sure you stay in your niche, and share something that is relevant to your fans.
Links are a perfect way to share industry news and promote your own blog content. As a business, you are most likely to have a blog on your website where you provide useful tips and insights to your followers. If you are following a schedule, you can integrate your blog posts into the social media strategy. To make the posts appear more appealing, you can include catchy images and interesting captions with the links. However, if you do not have a blog, you can do some research and repost content from other popular blogs or websites are that relevant to your company. By sharing useful links, you can be a source of inspiration for your page followers.
Live content on Facebook drives about three times more engagement. Since users are more interested in in-the-moment content, you can make use of Facebook’s Live feature to provide sneak peeks into industry and office events, announce product launches and share behind the scenes video.
Facebook are yet another type of in-the-moment content. Similar to Stories on Instagram and Snapchat, a Facebook Story stays active for 24-hours. Facebook Stories offer a broad range of creative options to display content, including special effects, filters, live-streaming and video masks. This means that you can tell your brand stories in a new interactive way without having any dedicated tools. Effectively using the Stories feature to create compelling content can make your brand stand out among the competitors and generate audience interest and attention.