From a simple social network used to stay in touch with friends and family, to the most popular social marketing platform, Facebook has evolved a lot over the years. Whatever business you own, you can easily find your potential customers on the network. The largest social media channel and its advertising platform can help businesses reach out to new audiences, create brand awareness, convert users into followers and customers and generate sales, leads and website traffic. Speaking of followers, you can Buy Facebook Page Likes to boost followers quickly. Nonetheless, here is everything you need to know about advertising on Facebook.
Facebook Feed Ads
This is the prime spot for Facebook ads where every advertiser wants to display their ads and stand out to the audience. The ads are available in both, image and video format, and can be displayed on desktop and mobile. For ads with images, the recommended dimensions are 1200 x 628 pixels with the aspect ratio between 9:16 and 16:9 in JPG or PNG formats. Considering Facebook’s policies, the image should not have more than 20% text or it could increase the chances of failed delivery. As for the videos in Feed Ads, you need to upload the video with the highest possible resolution with minimum dimensions 600 x 315 for landscape and 600 x 600 for square format. The recommended aspect ratio is between 9:16 and 16:9 and video formats are .MOV and .MP4. Facebook allows uploading a maximum file size of 4GB with maximum video length of 240 minutes. The text that accompanies the videos and images in the ad should not be more 215 characters, with headline of 25 characters and link description of 30 characters.
Facebook Carousel Ads
This is a perfect ad format to showcase your products and services using multiple images and videos, especially for retailers, who need to display the different colours, sizes and other key details of the products. Facebook Carousel Ads have different placements, including:
- Facebook Feed
- Facebook Instant Articles
- Facebook Marketplace
- Facebook Right Column
- Messenger Home
- Facebook Audience Network Native, Banner and Interstitial
For Carousel ads with images, the minimum width and height needs to be 600 pixels with at least two cards and maximum 10 cards per ad. You can upload high resolution image of up to 30 MB in JPG and PNG formats. Once again, image with more than 20% text is likely to result in failed delivery. As for the Carousel ads with videos, the recommended minimum resolution is 1080 x 1080 in .MP4 and .MOV formats with maximum file size of 4GB and video length of 240 minutes. The text accompanied with the cards can have 125 characters with 40 characters for headline and 20 characters for link description.
Facebook Right Column Ads
As the most common ad type, most people are quite familiar with these ads. Although the Right Column Ads can only be set up on desktop, they still have the highest CPC (cost per click) among other ad types on Facebook. The recommended image size needs to be 1200 x 628 pixels with an aspect ratio between 9:16 and 16:9 in JPG or PNG format. The text for the ad must not be more than 215 characters, with 30 characters for link description and 25 characters for headline.
Facebook In-Stream Video Ads
The ad type is different than regular feed ads because they only last for 5 to 10 seconds. Facebook In-Stream Video Ads are quick, digestible videos that are perfect for brands who want to capture the attention of the audience with small interactions. Upload the video with the highest possible resolution, with an aspect ratio between 9:16 and 16:9. The recommended the video formats are .MP4 and .MOV with maximum video file size of 4GB and video length between 5 and 15 seconds. Make sure you include sound in the video to make it more engaging.